SaaS metrics calculators
The numbers investors and operators use to run a subscription business: MRR and ARR, logo and revenue churn, net revenue retention, customer lifetime value, CAC payback, the Rule of 40, and what a price rise or an annual discount does to revenue. Each one shows its formula and works in dollars, euros, pounds or rupees.
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- Annual Plan Discount CalculatorAnnual plan price, customer saving and break-even churn vs monthly billing.
- CAC Payback CalculatorCustomer acquisition cost and CAC payback period in months.
- Churn Rate CalculatorCustomer churn, revenue churn, GRR and NRR, monthly and annualised.
- LTV CalculatorCustomer lifetime value from ARPA, gross margin and churn.
- LTV to CAC Ratio CalculatorLTV to CAC ratio from ARPA, margin, churn, spend and new customers.
- MRR & ARR CalculatorMonthly recurring revenue movement, ARR, MRR growth and quick ratio.
- Net Revenue Retention CalculatorNRR and GRR from churn, downgrades and expansion, with annualised NRR.
- Price Increase CalculatorMRR impact of a price increase after expected extra churn, with break-even churn.
- Rule of 40 CalculatorRule of 40 score from revenue growth and EBITDA or free cash flow margin.
- SaaS Valuation CalculatorSaaS company value from ARR and growth at current public revenue multiples.
- Trial Conversion CalculatorVisitors → trials → paying customers → new MRR, with CAC.